RAPP Promotes Ludovic Gougat and Tracey Barber

RAPP, a global, next-gen precision marketing agency, harnessing data, creativity, technology, and empathy to drive client growth at scale, today announced the appointment of Ludovic Gougat as chief marketing officer for RAPP U.S. and Tracey Barber as chief marketing officer for RAPP U.K. These strategic appointments mark a pivotal moment in RAPP’s commitment to driving growth and building a more connected global network. 

Ludovic and Tracey’s promotions follow RAPP’s achievement in winning its three largest precision marketing accounts in the last three years, including Mercedes and Virgin Media O2. They bring to their remits as CMOs a wealth of experience and track records of success in their respective markets – and, together, will work towards creating a globally-unified brand experience and innovative data-driven solutions to clients worldwide. Their leadership will be instrumental in identifying additional growth opportunities, enhancing client engagement, and amplifying RAPP’s reputation in the industry. 

Tracey, previously SVP of client growth at RAPP U.K., has also held brand management, growth, and marketing roles at IBM, Lenovo, and various agencies within Omnicom, IPG, and WPP networks. "I'm delighted to be partnering with Ludo and the rest of the global management team to deliver on the next phase of RAPP's journey,” Tracey said. "It's an exciting time because RAPP's offering has never been more relevant than it is today. Clients are leveraging our next-gen precision marketing capabilities, AI, and automation to transform their marketing ops model and customer marketing for the future - helping to catapult them ahead of the competition."

Ludovic, previously president of RAPP West, built his career by focusing on integrating communication disciplines into customer-centric strategies, working in CRM media and brand advertising at companies like Wunderman, Universal McCann, and Ogilvy. “I’m honoured and excited to be part of RAPP's journey, as I know that precision marketing is the future of marketing, and AI is taking it to a whole new level,” Ludovic said. “RAPP’s greatest asset has always been its ability to fuse creativity, data, and technology in a way that is truly transformative for our clients – where every customer interaction becomes an opportunity to forge meaningful connections – and I’m looking forward to amplifying our sweet spot to help existing and new clients drive exceptional growth.”

“As RAPP continues to evolve and strengthen its precision marketing capabilities, Ludo and Tracey are the perfect cross-continent pair to identify synergistic, future-facing opportunities that will create success for both our agency and its clients,” said Kathy Simmel, global CEO of RAPP. "Their strategic vision will bolster our ability to implement innovative marketing solutions and achieve substantial results at scale."

The appointments of Ludovic and Tracey, alongside recent hires Troy Hitch, global chief creative officer, and Amit Deshpande, chief technology officer, reinforce RAPP’s strategy of assembling a dynamic and visionary leadership team – one dedicated to achieving RAPP's goal of becoming a world leader in activating growth through precision and empathy, ensuring the agency continues to deliver exceptional results at scale.