RAPP Launches New TVC for Guide Dogs
Guide Dogs is launching a national television campaign to promote its regular giving product 'Sponsor A Puppy'
Created by RAPP, The campaign comprises of two TV ads, which feature the real life stories of people who are blind and partially sighted, whose lives have been changed by the charity and the dogs it trains.
The first spot tells the emotive story of mother-of-two Emma, who is visually impaired, and Jazz, the guide dog she relies on to help her do things other mums do.
Maria Novell, head of individual giving, Guide Dogs, said: "Our latest campaign shows just how important it is to train up more puppies to change more lives like those of Emma and Jill.
"Our campaign needed to communicate the difference Guide Dogs make to people who are blind and Partially sighed, as well as encourage people to support us"
Created by RAPP, The campaign comprises of two TV ads, which feature the real life stories of people who are blind and partially sighted, whose lives have been changed by the charity and the dogs it trains.
The first spot tells the emotive story of mother-of-two Emma, who is visually impaired, and Jazz, the guide dog she relies on to help her do things other mums do.
Maria Novell, head of individual giving, Guide Dogs, said: "Our latest campaign shows just how important it is to train up more puppies to change more lives like those of Emma and Jill.
"Our campaign needed to communicate the difference Guide Dogs make to people who are blind and Partially sighed, as well as encourage people to support us"
