RAMONA’S Appoints Supernova as Social and Digital Agency of Record

FMCG brand RAMONA’S has selected Supernova, Atomic London’s social creator agency, as its UK social and digital agency of record. The appointment follows a three-way competitive pitch.

Supernova will now partner with RAMONA’S to lead its social media strategy, content planning and production, influencer management, and paid social activity, as the brand launches a new range of products in 2025. The engagement will focus on making the new range famous, driving brand awareness and boosting sales, supporting RAMONA’S ambition to become the UK’s number one branded dip.

With a focus on families, particularly parents aged 35-45 with school-age children, the brand is looking to strengthen its presence in the UK market and drive awareness through creative digital and social-first campaigns.

The first campaign activity is set to launch in April 2025.

RAMONA’S is the UK’s number one houmous brand by volume, value and units.

Andrew Dobson, head of sales and marketing, RAMONA’S, said, "Supernova’s refined strategy, creative approach, and unique measurement framework made them the perfect partner for us. We’re excited to work with an agency that understands how to leverage social and digital to drive brand and commercial impact. This is a key moment for RAMONA’S as we expand our product range and look to engage more households across the UK."

Tom Sneddon, co-founder and managing partner, Supernova, added, "RAMONA’S is an exciting brand with big ambitions, and we’re thrilled to be working with them. Their inclusive and collaborative culture aligns perfectly with our own values. We can’t wait to use social and creator-led strategies to help unlock new levels of brand growth and market share. It’s a brilliant opportunity to cement RAMONA’S status as the queen of the dips."

Atomic launched Supernova in September 2023 after acquiring celebrity and influencer business, Talent & Brands. The offering, part of Atomic’s unique Orbit model, creates engaging social and creator-led content and experiences that are built around audience interests and brand values, to drive relevance, reach and measurable return.