Ram Madhvani directs new spot for ‘Hippo’

After winning Silver at the 2011 Film Craft awards at Adfest for 'Hippo Baked Munchies', director Ram Madhvani, (represented by Great Guns UK and USA) is back with a brand new commercial for the much loved Indian brand.

 

Parle Agro’s launched their latest campaign for Hippo World Toasties this month through Creativeland Asia and Indian production company Equinox, who are global partners with Great Guns.

 

The concept behind the spot was to be able to live in a world with no borders through the love of sharing and enjoying food together. We experience this 'World Without Borders' through Hippo's point of view as he travels across Afghanistan, Mexico, Spain, Thailand, Greece and India, gathering the signature flavors of each nation. Set to a cover of 'One Love' by Bob Marley, we witness the coming together of the world's nations as they share their love of food, concluding in Hippo holding up a multi-nation flag, and spreading the message of 'Flavors without Borders'.

 

View the spot below:

 

 

“We've always thought of Hippo as a character or a person. So this time, with a compact digital camera and a DOP, Ram Madhvani and I became his groupies and went wherever he went to get the flavours", says Sajan Raj Kurup, Founder and Creative Chairperson at Creativeland Asia

 

The previous ‘Hippo Plan-T’ campaign, picked up an assortment of awards at the 14th annual FAB awards in 2012. The campaign, also walked away with the equivalent of a Grand Prix for their very clever use of twitter and social media.

 

Picking up Gold for; ‘Best use of Media’ and ‘Best use of Technology’ the campaign received two FAB awards within the categories; Advertising / Integrated / Sales Promotion / Direct / Collateral and POS / Best Use Of Media category, and also in the Mobile / Digital / Interactive / Non Traditional category.

 

The original Hippo campaign was also shot in a variety of locations in 2010, ranging from North to South Mumbai and beyond. Director Ram talks of his involvement with this project:

 

“Being part of Hippo has always been motivating because of the teams beliefs and ideas, and because of what Hippo stands for. Hippo is a bit like Superman. He goes around doing good to the world. The kind of person we all want to be I suppose.”

 

Credits

 

Client (Brand): PARLE AGRO

Agency: CREATIVELAND ASIA

City & Country: MUMBAI, INDIA

Creative Directors: RAJ KURUP, ANU JOSEPH

Copywriters: RAJ KURUP, ANU JOSEPH, HUZEFA KAPADIA, AURONI MOOKERJI

Art Director : VIKRAM GAIKWAD, SANKET AVLANI Client Servicing & Head: JAY GALA

Agency Producer: JAY GALA

Director: RAM MADHVANI

Production Co & City: EQUINOX FILMS PVT. LTD – MUMBAI Producer: MANOJ SHROFF

Line Producer: DEEPIKA GANDHI

Director of Photography: PUSHAN KRIPLANI Chief AD Mumbai: STOJAN PETROV

2nd AD Mumbai : ARIF MIR

3rd AD Mumbai : RHEA PRABHU

Directors Chief Assistant: RISHI CHANDNA Storyboard: CHETAN SHARMA

Production Designer Mumbai: FALI UNWALA

Prop Master: FALI UNWALA, RICHARD VIAGULAM, CHANDRASHEKHAR MORE, ROSHAN VICHARE

Costumes Mumbai: FALGUNI AND VINEET

Make-Up Mumbai: MANZOOR KHAN

Casting Director: ABHIMANYU RAY & SEHER LATIF

Location Manager Mumbai : MAHESH TAWDE

Production Manager Mumbai: AKSHITI GOLERIA

Post Production Supervisor : ROBIN XAVIER, SURYAKANT BHAYDE Post Production & City: AMIT CHITNIS PIXION MUMBAI

Editor: MONISHA BALDAVA

Online editors: AMIT CHITNIS, KAREN TALCHERKAR, JITENDRA KALWANI, SURAJ RAWAT. PIXION MUMBAI

Graphics: MANDAR

Music & Music Publisher: ASHUTOSH PATHAK, BLUE FROG

Sound Recordist: JOVIAN SOANS & JOSEPH GEORGE Studio: RIBBIT STUDIOS & OCTAVIOUS STUDIO