Great Guns Signs Director Finn McGough

Great Guns has signed commercial, documentary, and drama director, Finn McGough, to its roster for representation in the US, Middle East, and Asia.

Finn’s commercial portfolio features a wide array of brands, spanning Volkswagen, Marks & Spencer, McDonald’s, E45, Shredded Wheat, Lloyds, Budweiser, and more. His appreciation for human stories shines throughout: for McCain, Finn crafted a heartfelt celebration of all types of diverse families; for Nokia, he followed a day in the life of the oldest active hockey player; for Cancer Research UK, he uncovered the way children are influenced by cigarette packaging, earning a Bronze Arrow and Silver Clio. In addition to further British Arrows accolades, Finn has also won a D&AD pencil and two APA Top 50 accreditations. 

Above: Finn's Nokia commercial, 'The World's Oldest Hockey Player'

As a documentary director, Finn has travelled across continents, making Lonely Planet guides in Kenya and Italy, and even being blindfolded and dropped in Azerbaijan for Channel 4’s ‘Lost’ adventure series. His subsequent observational BBC films, ‘The Professional Charmer' and 'Summer With The Johnsons', picked up a PRIX EUROPA for Best Non-Fiction Film and a Royal Television Society Breakthrough Talent nomination.

In the drama realm, too, Finn was nominated for Best Film and Best Cinematography at the Rushes Soho Shorts Festival for his short ‘Flak’, based on a story by Alan Sillitoe.

Above: Finn's Shredded Wheat commercial, 'Northern Soul'

Finn comments, “I’m thrilled to be joining Great Guns for US, Middle East and Asia-wide representation and collaborating with the amazing team there. Its reputation as a global producer of fine and varying work says it all, so I’m looking forward to exciting times ahead (and to finally having a drink at its London pub - bonus!) 

Michel Waxman, managing executive producer at Great Guns in the US, adds, “Finn’s passion for incredibly relatable storytelling beautifully blends tiny grounded moments of life with cinematic scope, making it an ideal match with all the brands today seeking an authentic connection.”