RAGÚ Celebrates Homemade Taste and Italian Tradition in ‘Nonna Approved’ Spots

RAGÚ is launching a new creative campaign, 'Nonna Approved' highlighting their iconic 'Nonnas,' that bring their Italian expertise and charm across the country to champion the Homemade Taste of RAGÚ Kettle Cooked and iconic portfolio of sauces like Traditional Old World Style and delicious Alfredo. With decades of wisdom, these Nonnas shared their knowledge of what makes a truly great sauce, and the proof is with RAGÚ.

Premium Taste for Less

Lotta Flavour

Happy Family

Building on the successful 'Man on the Street' approach that RAGÚ has used in previous campaigns, they surprised kids, families, and even seasoned home cooks with the delicious flavour of RAGÚ. Their warm, authentic presence not only captured hearts but also reinforced the value and quality synonymous with the RAGÚ brand.

RAGÚ’s Nonna’s emphasised the unbeatable combination of quality, taste, and affordability that makes RAGÚ a trusted household staple with almost 90 years of heritage as it was the 1st nationally distributed brand.

The campaign will be live across digital TV, OLV, paid social, influencer, paid search and retail digital platforms. And to take things one step further, they will be executing local market takeovers promoting our Kettle Cooked line with Digital OOH and retail media in Charlotte, Tampa and Orlando in August-October!