Radiocentre's February Creative Spotlight: Honda Jazz

It's not just Valentine’s Day being around the corner that has prompted us to make the loved-up Honda Jazz ad our February pick of the month. It’s because this is a great example of what good radio creative does best – good old-fashioned storytelling to bring the listeners in, before the rug pull and final reveal.

Only halfway through the 30-second spot do you realise we’re not eavesdropping in on a chat about the merits of Jimmy, Lorenzo and other ex-boyfriends. Elvis’s heated seats and steering wheel give the game away…

The ad neatly and humorously highlights the loyalty the model inspires, as owners return time and time again to repurchase the same car, often naming each one as they go to express their devotion.

We hope that your Valentine this year is as gorgeous as Jimmy, as reliable as Lorenzo, and makes you feel as warm and fuzzy as owners of a Honda Jazz.

Creative agency: Accenture Song

SCRIPT:

I’ve had a few

Jimmy was my first

He was gorgeous and gave me so much space

Then there was Lorenzo, he was exciting but also reliable 

Elvis is my latest, I love him the most

He makes me feel so warm with his heated seats and steering wheel

It might sound strange to love a car and name them, but it’s not just me

Almost every Honda Jazz owner stays with a Jazz and buys another

True love starts with a test drive

Honda, the power of dreams