Radford Music Supplies a Subtle Sound for TENA

Radford Music were employed by advertising agency AMV BBDO to provide a beautiful, emotional and engaging music track for TENA’s new ‘#Ageless’ film directed by Academy Award nominee Yorgos Lanthimos.

The film is part of TENA’s ‘I Will Be Me’ campaign.

Tena aims to challenge perceptions of women's ageing and incontinence in an intimate film shot by The Favourite director Yorgos Lanthimos.

"#Ageless" features women over the age of 55 candidly discussing their attitudes to sex and their bodies. The script was developed in collaboration with the women and reflects their real-life experiences, with lines including: "Because I’m comfortable in my body, I still feel sexy." Part way through the ad, a few of the women reveal that they also have incontinence, but it does not have a harmful effect on their self-image. It ends with the line: "Our bodies change, but why should we?" The work was created by Clark Edwards, Andre Hull, Verity Fenner and Julia Merino, and directed by Lanthimos through Merman.

https://www.radfordmusic.com​