Radford Music Provides Legendary Soundtrack for BT campaign

Radford Music have provided the soundtrack to the latest brand campaign by BT. Entitled 'Halo', the 90 second spot is the second campaign by BT since its biggest rebrand in two decades last year.

Radford Music were tasked with finding the perfect music track to accompany the ad which is 'Love Me Now' by global superstar musician John Legend. The track provides the right level of emotion while remaining upbeat and positive.

Created by Saatchi & Saatchi and set to a spoken-word poem, the 90-second ad features gamers, athletes and musicians as they showcase the perks of BT’s bundled broadband, mobile and phone plan. It ends as a girl is reunited with her father, thanks to the unifying power of the internet.