Radfield Home Care Partners with DAC to Elevate Local Marketing and Lead Generation

DAC, an international full-funnel media agency, has announced its partnership with Radfield Home Care, a leading provider of high-quality, personalised in-home care services in the UK. This collaboration aims to enhance Radfield Home Care's local presence and drive increased enquiries and calls across their service locations through a targeted and strategic digital marketing approach.

Radfield Home Care selected DAC for its Brand to Local expertise, a strategy that seamlessly aligns with Radfield’s business model and local lead generation objectives. DAC’s proven experience in lead generation and supporting location-level performance made it the ideal partner for Radfield Home Care’s digital growth ambitions.

The primary goal of this partnership is to support Radfield’s network of home care providers at each location by driving enquiries and calls from families seeking reliable in-home care solutions. DAC will execute a range of digital marketing initiatives, including PPC, SEO, and Local SEO campaigns, to boost Radfield’s visibility, engagement, and performance in search rankings.

DAC’s multi-location marketing platform TransparenSEE will play a pivotal role in this partnership by enhancing local SEO, ensuring Radfield Home Care locations are highly visible to potential clients searching for trusted care providers in their area.

Mike Fantis, VP and managing partner at DAC UK, shared his thoughts on the partnership, "Collaborating with Radfield Home Care is an inspiring opportunity to apply our Brand to Local expertise in a sector that profoundly impacts people's lives. By enhancing their digital footprint, we're committed to ensuring Radfield connects with families who rely on their essential services, while helping each location achieve its full potential in a competitive market. Our brand to local offering also means we can be a long-term partner for Radfield and help support the growth of the business via the introduction of new media channels and opportunities.”

Phil MacKechnie, director at Radfield Home Care, expressed excitement about the collaboration, "At Radfield, our mission is to help the nation age well, by remaining connected to the things that matter most. DAC’s local-first strategy and proven expertise in digital lead generation perfectly complement our vision. The early results have been impressive, and we are excited about the opportunities this partnership unlocks to reach more families across the UK and support our local teams."