Rachelle Saker: “I’m Here to Blend Daily Project Needs with Big Picture Thinking”

The more your social media content connects to what happens off-screen, the more people relate to it.

Prager Creative account executive and social strategist Rachelle Saker sits down to talk all things street style and being a Detroit style pizza evangelist.

Q> Your role at PC?

Rachelle> As the account executive and social strategist here at Prager Creative, I’m here to blend daily project needs with big picture thinking. This includes staying on top of how we manage clients’ social strategies. I love being the catalyst between design and business. This type of role has always felt natural to me.

Q> You’re spearheading a lot of important social work for MetroPlusHealth. And winning awards. What are some trends you’re seeing in healthcare social?

Rachelle> Right now, there aren’t trends. There are movements. The biggest one is tackling misinformation head-on. Social media can feel like the Wild West, and healthcare brands are stepping up as the sheriffs. Mythbusting posts, interviews with in-house experts, and smart influencer partnerships all play a part. This content not only helps keep consumers healthy but also positions brands as trustworthy authorities on care.

Q> What inspires fresh social thinking?

Rachelle> Getting off social media. It sounds counterintuitive, but it’s true.

​The most engaging social content has nothing to do with what’s happening on your phone. It relates to real-life experiences. And let’s face it: real life doesn’t happen on Instagram.

The more your content connects to what happens off-screen, the more people relate to it. Tapping into authentic experiences - whether heartfelt, empowering, or even a little vulnerable - helps audiences see themselves in your content.

Q> What do you think is the biggest misconception about social media marketing?

Rachelle> That faster is better. It’s easy to assume that gaining a true following shouldn’t take long. Everything else on these platforms is instant. Posting itself is done with a single tap.

But this is where traditional marketing overrules non-traditional. Audiences need time to see exactly who you are and how you add value to their lives. Consistency and quality create loyalty. Both take time. Both are worth the effort.

Q> You grew up in Michigan. Where do you stand on the Detroit vs. New York Style Pizza?

Rachelle> Detroit, obviously. Crunchy. Yum.

​For me, it’s all about the crust. Not as thick as Chicago Style, not as thin as New York. Just right. Plus, the texture. The crunchy cheese on every end makes it stand out. If you’re looking to try it for yourself, NYC’s first Jets Pizza just opened not too long ago. It’s a Detroit staple.

Q> You’re a long distance runner. What makes NYC a running Mecca?

Rachelle> I’ve lived in a few different places, including New Orleans and Detroit. I’ve also spent time in Lebanon with my family. NYC is truly unique. The people, the parks, the architecture - every run is entertaining. And the possibilities are endless. You can come up with a totally different running route every time you lace up.

Q> Any advice for someone who wants to give running a try?

Rachelle> Be consistent, be patient with progress, and do it because you want to. Running is not something everyone enjoys, including myself when I first started. Then, I got my first runner’s high. It made me feel like I was in a Creed movie. After that, I couldn’t get enough.