Prager Creative and MetroPlusHealth Win 2024 Social Media Campaign of the Year, Silver, Impact Award

MetroPlusHealth has been selected by Modern Healthcare and Ad Age as a winner of the 2024 Healthcare Marketing Impact Awards. MetroPlusHealth and its agency of record, Prager Creative, received the Silver Award for Social Media Campaign of the Year in the Health Insurance category for its Influencer Army campaign. The profiles of all the winners are featured in the November 11th print issue of MH magazine and here. The winning case study can be viewed here.

The Healthcare Marketing Impact Awards recognises outstanding marketing, advertising and communication campaigns across all media platforms. These campaigns advance the goals of healthcare organisations, promoting individual and community health.

“Healthcare is complex and crowded with players and it can be difficult to stand out with a message that is memorable, informative and conveys the right emotion,” said Mary Ellen Podmolik, editor-in-chief of Modern Healthcare. “The winning entries in our Healthcare Marketing Impact Awards excelled at finding creative ways to address stigmas, define their brands and highlight the importance of the patient experience.”

“In an industry as intricate and emotionally charged as healthcare, effective marketing requires creativity, empathy and precision,” said Jeanine Poggi, editor-in-chief of Ad Age. “The winners of the Healthcare Marketing Impact Awards demonstrate how brands can not only communicate their values, but also positively influence patient outcomes and community well-being. These campaigns set the standard for what healthcare marketing can achieve in an evolving landscape.”

“It’s an honour to be trusted by an organisation like MetroPlusHealth to help build innovative marketing campaigns that make a difference and help them connect to their target audience with meaning,” says Ben Prager, founder and creative director of NYC-based Prager Creative. “All New Yorkers need to know about their healthcare options. Especially if it’s in a time of need. MetroPlusHealth is a mission-driven organisation unlike any other in New York City.”