Curious Film has signed iconic Kiwi Rachel House to its directorial roster.
Earlier
this year House was awarded the prestigious New Zealand Order of Merit
for her outstanding contribution to the creative industries.
Although
new to commercials, this isn't her directing debut. House trained at
the renowned Prague Film School in the Czech Republic.
House was
chosen to direct the performances for Te Reo Moana, the Maori language
adaptation of the animated Disney film Moana. This was the first time
such a film has been translated. Next up could be Frozen... Rachel
hasn't committed yet.
House has enjoyed success directing
theatre on the global stage. She's won numerous awards for productions
directed in New Zealand and the United Kingdom, which toured
internationally.
A true master of her craft she brings over 25 years of experience to the
table across various creative industries without a hint of cynism
towards advertising.
Her first TVCs were
released last week for ASB True Rewards via agency WiTH Collective.
Says
Nicole Hetherington and Simon Fowler, creative directing team from WiTH
Collective: "What an absolute inspiration to work with her. Every
aspect of the process was fluid, collaborative and creative. Rachel is a
genuine, world-class talent."
Being one of New Zealand's most revered actresses it was only fitting she starred in these as well.
Says Thomas French, marketing manager, ASB: "Rachel brought a warm and fun approach to getting a campaign we are all proud of."
Like her character the True Rewarden she plans to knock down doors in the TVC world. If she comes a'knocking expect to laugh.
Says
House: "I love the challenge of getting those high impact moments
within the short story form of commercials. Humour excites me most."
No
surprises really. She's acted in some of New Zealand's most hilarious
and critically acclaimed films: Boy, Eagle vs Shark, Hunt for the
Wilderpeople and Whale Rider.
Says Vanessa Di Gianni, marketing
manager, Arnott's NZ: "Rachel is so professional, low profile and simply
lovely to deal with... It's easy to understand why she is a part of so
many successful productions."
House has joined top female
directors globally on Free the Bid. Aligned with the changing landscape
in advertising, it ensures one in three pitches come from a female.
Says
Matt Noonan, owner and executive producer, Curious Film: "Rachel House
is one of the more important creative voices of her generation. She's
one of the most hard working film makers I know."