Quad Builds House of Pixmania

We're calling this a triple premiere. It's the first major campaign for e-commerce site Pixmania in five years. It's the first major commercial campaign by the French agency Babel, and it's the first project by British director Terry Hall for Quad. The result is charming series that unfolds in meticulously hand-crafted world, using one very clever sequence shot.

Signed in the UK to Quad's partner in London, FRIEND, Terry Hall has worked in the advertising industry for a decade. His work for brands such as Volkswagen, Virgin, Playstation or Longines has already garnered various awards at the Webbys, the One Show and a Cannes Lions.
 
 
Credits

Advertiser: Pixmania
Marketing Director: Ghadi Hobeika 
Media Manager: Masaki Halle 
Brand manager: Tamar Papiashvili 
 
Agency: Babel 
Account managers: Guillaume Lefèvre-Daly, Jérome Burlet 
Creative Director: Paul Wauters 
Artistic Director: Jing Yang 
Agency Producer: Jeanne Halfon 
Digital Director: Maximilien Bouvaist 
 
Production: Quad 
Director: Terry Hall 
Producer: Solène Frank 
Director of Photography: Erik Sohlström 
Set designer:  Mark Connell 
Post production: Digital District 
Sound Production: Cobra Radio Brewery 
Soundtrack: O'Bahamas