QDOBA Invites You to Dip if You Dare with Spiciest Offering Yet

American fast causal restaurant QDOBA, is challenging guests to dip if they dare! In honour of National Queso Day on September 20th. QDOBA introduced a new, limited-time offer, Queso Apocalypto & Chips, capturing the attention of gen z and younger millennials. This product was co-created with Leo Burnett. Its spiciest queso yet, Queso Apocalypto featured layers of flavours, crafted with QDOBA’s Queso Diablo, topped with fiery hot crunchies, salsa roja, habanero salsa and pickled jalapeños. 

“At QDOBA, we believe queso should be celebrated every day, not just on National Queso Day,” said Kim Zamir, vice president of marketing at QDOBA. “Spicy foods are one of this year’s hottest (literally) food trends, and QDOBA has a passion for innovating new menu items our fans will love.”

Available as a side only beginning on September 20th, the loaded Queso Apocalypto offered a spicy kick that ignites tastebuds and a distinct, fiery finish; it’s the perfect complement to any entrée. Queso Apocalypto & Chips was available to order in-restaurant, online at QDOBA.com or through the QDOBA app for pickup or delivery at participating locations in the US, Canada and Puerto Rico.

“Coming up with ads isn’t enough anymore. As their partner, we proactively seek out smart, innovative ways to help our client’s business grow,” said Brian Shembeda, EVP, executive creative director at Leo Burnett. “For National Queso Day, that meant inventing a spicier alternative to QDOBA’s award-winning Queso, and it had to have a name that let people know what they’re in for - Queso Apocalypto.”