For this Easter Holiday, Purdys worked with Rethink to create a campaign that amplified and highlighted the magic of Easter. Nobody knows Easter quite like the Easter Bunny. So, this Easter, that’s exactly who Purdys Chocolatier invited to choose what goes into their special assorted gift box aptly called - Bunny’s Choice Gift Box. 

Working with their creative agency Rethink, Purdys Chocolatier captured the Easter Bunny’s selection process for the Bunny’s Choice Gift Box in a campaign video, featuring the holiday icon in a miniature bunny-sized version of the Purdys chocolate factory. The Easter Bunny was trained prior to the video shoot to gently press buttons to demonstrate their selection using its nose.

The limited edition Bunny’s Choice Gift Box retails for $23 and will be available online and in Purdys shops across Canada starting today.

The 30-second video will be running in Canada. In addition, cutdowns of the spot will be running on paid social placements through Instagram, Facebook and TikTok. The Rethink’s Brand Narrative team organised an intimate media event inviting influencers and media across Vancouver to preview the campaign and product this week - hosted at Vancouver’s one and only Bunny Café.