Pundersons Gardens' Dave Lane Directs Iconic Adicolor Campaign

Adicolor has long been heralded as the most iconic apparel range in the Adidas family, and this film remains true to Adicolor's heritage stamped with Dave Lane's inimitable directions. The film is appropriately vibrant, irreverent and witty, while celebrating the rich history of the range, which has seen past advertising directed by Roman Coppola, Neill Blomkamp and Charlie White.

Adidas have always been more playful with their Adicolor range and this film is no exception, set to Edvard Grieg's 'In the Hall of the Mountain King' this spot delivers an entertaining smorgasbord of images including rubber ducks, hamsters on wheels and banana skins alongside Adidas' brand ambassadors. 

Dave Lane is renowned as a brand style leader, and art director, and has worked with clients as diverse as Selfridges, Tottenham Hotspur, Ally Cappelino and Frieze alongside his food magazine The Gourmand.