Fran Healy takes to the LA streets to shoot Travis’s latest video. Shot at sunrise with a small crew, Fran then engages the help of Hao Li and his team at Pinscreen to bring the band from the UK to LA with their deepfake technology.
"It took around six days for their supercomputers to learn everyone's faces and smoosh it all together. The results are amazing.” Fran Healy
The song is subtle from a distance but is very intense upon closer inspection so the video fits perfectly. At first it’s just a straight forward performance video but if you look closer, it’s anything but. I think it’s the closest I have gotten to reflecting a song in a simple way. It’s been a good year learning more about film making and learning to simplify my strokes. It’s hard to be deliberately simple."