Publicis•Poke Promotes Trent Patterson to COO

Trent Patterson has been promoted to COO of Publicis•Poke.

Trent, who has held the role of Publicis•Poke’s managing director since 2016, has led Publicis•Poke’s relationship with Essity brands globally for 13 years and Heineken UK for seven years.

During this time, the agency has won multiple Cannes Lions for Heineken and Essity, as well as six Effies and a Silver Lion for JOBST ‘Unsynchronized’ in June this year.

In his new role as COO, Trent will take on more of the day-to-day running of the agency and will continue to lead the management team.

Prior to becoming Publicis•Poke’s managing director in 2016, Trent was head of account management for six years, after joining the agency in 2010. Trent has previously worked at creative agencies in both London and Sydney, including six years at J. Walter Thompson London.

Charlie Rudd, group CEO at Publicis•Poke, Leo Burnett and Fallon, said, “Trent is central to Publicis•Poke’s next chapter – he has been with Publicis•Poke since 2010 and knows the agency inside out. I’ve really enjoyed getting to know and working with Trent since March and I know he’s going to achieve so much in his new role as COO.”

Trent Patterson, COO at Publicis•Poke, said, “I’m super proud to be taking on the role of COO, working closely with Charlie on the day-to-day running of the agency as we continue to deliver brilliant creative work for our clients. I’m looking forward to partnering with our clients and the brilliant Publicis•Poke team to shape the future of the agency.”