Publicis Pixelpark Launches Artificial Intelligence Division
lbbonline.com, 5 months, 1 week ago
German agency says machine learning is indispensable in the future of marketing
Marketing managers are facing the challenge of deciphering a wealth of data insights and bringing from them measurable gains. And that has consequences, believes Publicis Pixelpark COO, Dirk Kedrowitsch.
“In the future, artificial intelligence will stand behind all activities of marketing to ensure automated learning from data,” he says.
The division has already been working for clients such as DocMorris and B. Braun. Headed by Sebastian Küpers (pictured), the division provides comprehensive advice on the application of data as well as the development of solutions along with an international team of data scientists, engineers and architects. The international team is a result of close cooperation with the data science department of Publicis Worldwide in New York and various agencies of Publicis Media and Publicis Communications.
To develop solutions, the AI Division taps into Publicis Pixelpark’s existing AI products from Google, Microsoft, IBM and Adobe, as well as in the area of Apache Hadoop and Spark. Thanks to the combination of an in-house data centre within the agency in Berlin with public cloud providers such as Amazon, Microsoft or Google, these solutions meet the diverse requirements of security, privacy and scalability.