Publicis Groupe Southeast Asia Appoints Sujith Rao As Managing Director for Publicis Commerce

Publicis Groupe Southeast Asia today announced that Sujith Rao has joined as managing director of publicis commerce to accelerate the Groupe’s  commerce offering in the region and further unlock client growth. 

Based in Kuala Lumpur, Sujith will work with Publicis Groupe’s network of agencies and practice areas across the region. He will orchestrate a deeper connection between the Groupe’s  commerce strategy and solutions with our creative, media, performance, and production capabilities, delivering data-driven end-to-end consumer journeys that are optimised towards  sales and business growth for our clients. Sujith will report to Ian Loon, who recently expanded his duties as chief transformation officer for Publicis Groupe, Southeast Asia.  

Speaking on the appointment, Ian Loon said, “We are delighted to have Sujith captain and grow our highly ambitious Publicis Commerce journey. His credentials as a solutions architect, problem  solver, and people connector will enable the Groupe’s ongoing transformation agenda while delivering innovative commerce solutions that marry brand building and conversion for our  clients across the region.” 

Prior to joining Publicis Commerce, Sujith held roles at Travelguru.com, Cbazarr.com, and IPG Mediabrands, and was most recently the Managing Director at Reprise Digital. He brings a wealth of experience with a proven track record of growing new revenue streams through the launch  of innovative products and solutions, rooted in data and analytics. 

“I am excited and honoured by the opportunity to work across multiple markets, brands, and capabilities, driving the evolution of Publicis Groupe’s commerce offering in Southeast Asia. Our  global investments, locally relevant solutions, and the Groupe’s Power of One ethos are the perfect framework for crafting bespoke digital commerce innovations, and I am ready to get started on this journey with our clients.”, said Sujith Rao.