Publicis Groupe Singapore’s Digitas and Razorfish Partner Singhealth to Enhance Its Digital Customer Experience

Publicis Groupe’s Digitas and Razorfish in Singapore have been appointed by SingHealth, Singapore's largest group of health institutions, to revamp its websites. This revamp aims to improve SingHealth’s digital experience for its patients through its group of websites and enhance its digital web infrastructure to enable personalised user experiences.

Digitas and Razorfish’s appointment follows an extensive selection process. Both agencies will work closely with SingHealth to deliver a comprehensive digital strategy supporting the organisation’s aim to provide holistic healthcare services to its patients.

Digitas and Razorfish will be responsible for building a new parent website and migrating individual institution websites to the Adobe Experience Manager platform. Both agencies ran this pitch in collaboration with Adobe Consulting Services, and the win strengthens their commitment and capabilities in the platform world. Digitas Singapore was also awarded the UX/UI project.

“We look forward to partnering with Digitas and Razorfish on this project,” said Ms Kathryn Ng, Deputy Group Chief Communications Officer (Marketing Communications), SingHealth. “Our websites are increasingly the first touchpoint the public has with us. We aim to create a more user- friendly and personalised digital experience for our patients, caregivers and the public, and thus help make their healthcare journey with SingHealth’s hospitals, national speciality centres and polyclinics easier. We are also working to establish our websites as a rich medical information resource, and HealthXchange.sg, an even more engaging and interactive platform, to empower users to take

charge of their health and stay well through the ages.”

Ms Stefanie Liew, General Manager at Digitas Singapore, emphasised the project’s significance: “We are thrilled to take on this important initiative for SingHealth and are dedicated to creating a digital experience that significantly improves patient care and positively impacts their healthcare journey."

Mr Rakesh Bhandari, Senior Vice President at Razorfish, highlighted the potential of design, data, and technology, saying, "Healthcare is shifting towards a more user-oriented design, and the combination of these elements has the power to create a seamless, intuitive, and elevated digital experience for SingHealth's patients. We are excited to be part of this journey and leverage these elements to propel SingHealth forward."