Publicis Groupe Canada’s ThePub Adds Content Production Mandate for TD in Canada

Publicis Groupe Canada’s end-to-end production studio, ThePub, has been awarded business to deliver creative content for TD in Canada. ThePub joins a roster of other Publicis Groupe Canada agencies, that already support TD work, including Leo Burnett Canada, Saatchi & Saatchi US, MSL Canada, Unison (a bespoke TD media agency) and Starcom. Within the mandate, ThePub will help support the Bank's Canadian business needs. 

“We’re thrilled that TD has selected ThePub, part of Publicis Groupe Canada, to support their current and emerging content needs,” said Andrew Bruce, CEO, Publicis Groupe Canada. “With our legacy knowledge of the TD brand and our team's passion for the business, this new relationship creates an incredible opportunity to elevate creative content in tandem with the ever growing and diversifying needs of TD.”

This new agreement comes after an extensive request for proposal process in Canada that assessed the benefits of this type of agency model and evaluated potential agencies who could serve those needs. This decision will drive value, creative and media synergies with a more integrated agency approach, and bring best in class talent, technology, and production expertise. The new mandate will begin immediately. 

“In addition to supporting how TD delivers creative, this relationship will enable us to flexibly scale resourcing based on demand, helping us to adapt to evolving business needs in an agile way,” said Michael Armstrong, vice president, North American brand and sponsorship. “ThePub also offers a strategic and innovative culture that can foster creative thinking and attract and retain strong talent to the benefit of our customers and brand.”