Publicis Groupe Asia Pacific Appoints Suhaila Hobba as APAC Global Client Partner - Transformation

Publicis Groupe Asia Pacific has announced the appointment of Suhaila Hobba as its APAC global client partner - transformation. Suhaila will be based in Singapore, reporting to Asia Pacific CEO Jane Lin-Baden.  

Suhaila will join the community responsible for leadership and transformation of Publicis Groupe’s  key global clients in Asia Pacific. She will collaborate with capability leads and in-market  champions to develop strategic approaches and deploy transformation solutions across key clients  in service of their growth agenda. This includes integration and adoption of Publicis Groupe’s AI  technologies with tangible impact in line with the dynamic APAC landscape.  

Having relocated from Los Angeles to Singapore, Suhaila joins Publicis Groupe after a 25-year career as a global media executive that spanned agency leadership, ad tech sales, and client-side  transformation. Recognised for her strategic vision and valued for her expertise in bridging  perspectives to drive meaningful change, Suhaila has held roles at organisations such as Amazon, Yahoo, Omnicom and IPG. 

Most recently, Suhaila served as chief media officer at OMD USA, where she led the agency's  media practice, connecting media, content, and commerce to accelerate growth for clients. Prior to  that, she was the global head of digital for Amazon’s in-house agency, MODE, where she built  capabilities from the ground up, focusing on programmatic and paid social media activation. For  the past decade, Suhaila has honed her ability to integrate data, technology, and emerging  opportunities to help position organisations for sustained success in the dynamic marketing space.  

“I’m thrilled to join Publicis Groupe at a time when its investment in AI and innovation is leading the  way in transformation. By harnessing strategic vision in combination with technology and AI, we  can deliver meaningful impact for our clients. I look forward to working with the teams across the  region to dive deep into our clients’ businesses, uncover opportunities, and help them accelerate  growth and scale,” said Suhaila Hobba, APAC global client partner – transformation, Asia  Pacific, Publicis Groupe. 

“As we accelerate our growth in 2025, we have made strategic hires to strengthen our regional leadership team. We are delighted to welcome Suhaila Hobba to the Publicis family and I am  confident that Suhaila’s global experience and expertise will be a great asset to our team in  empowering clients in their transformation agenda,” said Jane Lin-Baden, CEO, Asia Pacific, Publicis  Groupe.