Publicis Groupe Acquires Lead2Action & Prima Integrated Marketing

Publicis Groupe announces today the expansion of the Publicis Worldwide network and strengthening of its digital expertise in the African and LatAm regions with two key acquisitions and an investment.

In Africa, Publicis Groupe has acquired Prima Integrated Marketing (Prima), South African below the-line digital agency and has taken a stake in AG Partners, a pan-African network of communications agencies. Each of these entities will work directly with the multi-door Publicis Worldwide operation in Africa. In LatAm, Publicis Groupe has acquired Lead2Action, one of Mexico’s leading digital agency, to be integrated into Publicis Mexico.

Athur Sadoun, CEO of Publicis Worldwide, said, "LatAm and Africa are key regions for Publicis Worldwide. With Publicis Mexico, we have the creative agency recognized as the best and most effective in the country. In South Africa, we are present through our strong creative and digital agencies, Publicis South Africa and OwenKessel. We keep focusing on strengthening our digital offering and worldwide footprint for the best benefit of our clients in the regions that are strategic for their business. With Lead2Action joining our network in Mexico, Prima in South Africa and our participation in AG Partners, both in the pan-African region, I am confident that we will become the preferred creative partner of our clients in their own digital transformation on both a local and worldwide level."