Publicis Declare 'Long Live Christmas'

As we wave farewell to the Christmas and New Year’s holidays, Orange continues the modern, digital and 360° Christmas story which began last year. In 2011, the Christmas characters were captivated by the gifts from Orange, and this year they move into action in a story that reveals their humorous personalities. 

 

In this new episode, the characters dedicate themselves to a mission: to bring forward the date and preparations for Christmas so they can start enjoying the gift that will change everything in the life of the house much sooner: the new Orange TV. 

 

The new Orange TV, the TV of unlimited possibilities, is enhanced this Christmas with new uses that allow everyone to become actors in their own entertainment: choose a screen, play on the TV, enjoy TV series 24 hours after they are broadcast in the US, use a smartphone as a remote control... 

The campaign designed for Christmas is in the image of this new TV: enhanced, participatory and interconnected entertainment; a storytelling that comes to life on multiple screens. 

 

The campaign is called ‘Long Live Christmas’ and was created by Publicis Conseil and Marcel. The design of the campaign means it is possible to reach multiple points of contact: TV, Web, Billboards, Print, Radio and POS. Structured in 2 stages, this campaign allows for a graduated strengthening of the message from November through to January.

 Orange : 

French Communication Director : Odile Roujol 

Brand and Creation Director : Nicolas Guiramand 

Advertising Director : Isabelle Quinlan 

Communication planning and Strategy Director : Quentin Delobelle 

Digital Manager : Severin Cassan 

Publicis Conseil : TV film, web film, print campaign (outdoor + press), radio 

CCO : Olivier Altmann 

Copywriters : David Mc Donald, Mathieu Degryse 

Art Directors : Andrea Leupold, Yves-Eric Deboey 

AD Assistants : Fanny Chevalier, Ludivine Aubineau 

Account Managers : Marie Wallet, Eric Forest, Félicie Crosnier, Maylis Pajot, 

Audrey Russeil, Alice Pigeon, Sandrine Martin 

According to the original campaign of Andrea Leupold and David Mc Donald 

Marcel : 

Directors of the creation : Florent Imbert & Emmanuel Lalleve 

Creative Director : Guillaume Lartigue 

TV film, web film, experience Youtube, Mobile game : 

Copywriter : Xavier Le Boullenger, 

Art Director : Julien Simons, 

AD Assistants : Eulalia Bartolomeu, Sylvain Azzi 

Social Networks : Adrien Mancel, Paul-Emile Raymond, 

Online stores : Linda Bouderbala 

Account Managers : Pascal Nessim, Eric Forest (Publicis Conseil) Nicolas Levy, Blandine Mercier, Baptiste Roynette, Vanessa Peronny, Eva Castrillo, Rémy Guizerix, Charline Cance, Daniel Dasse, Marie Tygreat, Manon Lapeyre, Anthony Oberst 

Technical Director : Louis Da Silva 

Film Production 

Director + Studio 3D Akama 

Production Company Wanda 

Producer Jérôme Denis 

TV Production (WAM) Pierre Marcus & Guillaume Delmas 

Post-production (WAM) Quentin Martin 

DOP Patrick Duroux 

Post production son (WAM) Boris Nicou 

Musical Composition "The Man From Unkle" 

“Jingle Bells Rock” (A/C : J. Beal / J. Boothe) 

Business Affairs Carlos Serrano, Elodie Siliart, Jeanne Rault, Fanny Cuisinier 

Length of the films 1x60’’, 1x45’’, 1x30’’ et 4x12’’ + 1 film web 54’’ 

Media Plan TV, web 

Print Production 

Photographer Laurent Seroussi 

3D Graphic Designer Akama 

Retouching Sparklink 

Art Buyers Flore Silberfeld 

Media Plan PDV, Affichage et presse 

Digital Games Production 

YouTube / Display Games Actiplay-ConcoursMania 

Mobile game Bulky Pix 

Digital 3D Production 

Production Company One More Prod 

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