Publicis Conseil for Viking Lawnmower

Spring is definitely on its way back and along with it comes the return of nature, plants and grass – but also the chore of mowing the lawn. With Viking, this chore is no more. Not only is mowing the lawn made easier by the ergonomics of the new Viking lawnmowers and their famous easy bac handlebar (comfortable and easy to dispose of the clippings) but what’s more, their longevity and legendary reliability will take you further, much further, than the bottom of your garden, or your neighbour’s garden, or the garden at the end of the street or in the neighbouring town or country, and perhaps someday to Mount Kilimanjaro or the Mongolian steppes.

 

 

A press campaign created by Viking and its Publicis Conseil agency using the brand’s usual tone: quirky, tongue-in-cheek, and impactful.

 

 

Credits

 

Advertiser: Stihl/Viking  - Régis Guimont and Gilles Olléris

 

Agency: Publicis Conseil

Chief Creative Officer: Olivier Altmann

Creative Director: Frédéric Royer

Copywriter Thierry Lebec

Art Director: Bénédicte Potel

Assistant Art Director: Magali Valencia

Account Managers: Stéphane Gaillard, Olivier Lecomte, Sylvie Tavares

 

Print Production: 

Photographer: Philippe Miran

Retouchers: Frédéric Perrot, Pierrick Guenneugues

Art buyers: Jean-Luc Chirio, Flore Silberfeld

Media plan: Press