Publicis Conseil Announces Changes to Creative Teams

From left to right: Romulus Petcan, Gabriel Gherca, Bénédicte Pelletan and Aurélie Breton. 

After many victories at the Cannes Lions making Publicis Conseil the 2nd international agency and 1st French agency, Marco Venturelli, CEO and CCO, announced new appointments in the agency’s creative teams.  

Romulus Petcan and Gabriel Gherca are promoted to executive creative director  

The creative duo met in 2008, whilst working for DDB Bucharest, and over the years developed campaigns for brands like McDonald’s, Volkswagen and Deutsche Telekom. They, then, evolved within Publicis Romania on international accounts like Carrefour, Orange, Renault, WWF Romania and others, from 2012 to 2019, before joining Publicis Conseil. In the past 15 years, this inseparable duo has received awards at Cannes Lions, the London D&AD Awards, LIA and the Clio Awards. 

Bénédicte Pelletan and Aurélie Breton are named creative directors 

Bénédicte Pelletan started her career with Saatchi & Saatchi in 2004 as designer-editor. After working for Mazarine, Rapp DDB, Ogilvy, she joined Publicis Conseil in 2015.  

An artistic director, Aurélie Breton started in 2004 at JWT under the leadership of Andrea Stillacci and won her first awards for Kit Kat, Wilkinson and Sunsilk. After working for BETC, La Chose, Fred&Farid, and Steve, she joined Publicis Conseil in 2018, teaming up with Bénédicte. Creative lead on the Fnac Darty account for the past two years, they are each going to become creative directors.  

"It's a privilege to watch these two multi-award-winning creative teams evolve. I'm sure they will  continue to elevate the agency's creative excellence in their new roles." said Marco Venturelli, CCO/CEO Publicis Conseil.