Publicis Canada Deepens Relationship within the Braze Alloys Partner Program

Publicis Canada, a full-service communications agency providing creative, strategy, production, data, sponsorship and CRM solutions, today announced that it is strengthening its relationship with Braze and becoming a premium partner within the Braze Alloys Partner Program. Through the expansion of its partnership, Publicis Canada and Braze will enable more of the world’s leading brands to leverage sophisticated customer engagement strategies that drive loyalty and retention to fuel business growth.

Since joining Braze Alloys in 2020, Publicis Canada has become a strategic part of a best-in-breed ecosystem of technology and solutions partners that help integrate, customise, and amplify customer engagement capabilities for Braze customers. With over 80 trained individuals and 11 clients serviced on the platform, the team in Toronto is quickly becoming one of the largest of its kind globally.

"Now more than ever, it's critical for brands to have personalised engagement strategies that reach consumers when it matters most," said Myles Kleeger, president and chief commercial officer of Braze. "It's exciting to see increasing momentum for our solutions partner program within Braze Alloys. We look forward to continued success and collaboration as we work with our partners to power brilliant customer engagement strategies that propel growth for brands."

“The partnership with Braze has proven to be a major success for Publicis and our clients. Our ability to deliver highly personalised content at scale, complex test-and-learn strategies, data-driven insights and world class creativity, has given us and our clients a true competitive advantage. None of which would be possible without the support of the amazing team at Braze,” said Vish Ramkissoon, chief technology and data officer.

Braze is a customer engagement platform that helps brands forge customer-centric interactions and drive growth through data-driven, cross-channel interactions. Braze strongly believes in the power of a robust ecosystem and understands that in order to effectively connect with customers today, brands need a customer engagement platform that works seamlessly with their overall technology and services stack.

The Braze Alloys Partner Program was launched in 2018 to help customers augment and deploy relevant, memorable experiences built on the Braze customer engagement platform. The program has since grown to include more than 260+ technology partners and 1000+ solutions partners, enabling brands to conceptualise creative campaigns and carry out real-time customer experiences.

To learn more about Braze Alloys, visit here.