Public Trust Entrusts Its Brand to Special Group

147-year-old crown-owned entity Public Trust has appointed Special Group as its lead brand agency following a competitive pitch. Public Trust is New Zealand’s largest provider of wills and estate administration services encompassing legal, financial, investment, trusts, estate administration and estate protection.

Michael Redwood, managing partner, Special Group says: “Public Trust is an organisation with an incredible history. They deliver a vital service to Kiwi families and businesses, and as around half of us do not currently have wills, there’s real potential for growth. They are a great team and we’re rapt to be working with them.”

GM marketing and customer experience, Public Trust, Sarah Pepworth says: “Special Group gave us real confidence in how they demonstrated an understanding of our organisation and the important role we play in the New Zealand community. We are excited about the opportunities ahead to re-energise our brand and help make sure our important services are accessible to all Kiwis.”