Prudential Names McCann as New Creative Advertising Agency

Prudential Financial, Inc. announced today it has hired McCann, a leading global marketing services company, as its new creative advertising agency. As Prudential continues executing its strategy to become a higher growth, less market-sensitive and more nimble company, it partnered with McCann for its bold creativity and global reach to reinforce Marketing’s efforts to support expanding access to investing, insurance and retirement security for more customers.

“Prudential is making strides as we sharpen our focus on higher growth markets and opportunities – and Marketing plays a major role in delivering industry-leading customer and client experiences,” said Susan Somersille Johnson, Prudential Financial's chief marketing officer. “We're excited to join forces with an innovative agency like McCann to create memorable campaigns that will play a meaningful role in people's lives.”  

“McCann will partner with our internal creative powerhouse, where we can collaborate to bring fresh thinking and drive strong execution, amplifying the Prudential brand across all parts of the business," said Richard Parkinson, chief brand officer for Prudential. The agency will deliver breakthrough integrated marketing strategy, campaign execution and creative assets.

“We feel privileged to partner with Prudential, such an iconic, global financial services company,” said Alex Lubar, president, McCann North America. "During this pivotal moment of the company’s transformation, we’ll work closely with Prudential’s Marketing organisation to amplify the brand's cultural relevance and reach new audiences."

Prudential launched last summer its 'Who’s Your Rock' branding campaign, which brought back the company’s iconic Rock symbol for the first time in a decade, and celebrates the people we rely on for strength, resilience and limitless support.