Jack Morton UK
Wed, 26 Apr 2023 09:31:34 GMT
Sophie Lewis is senior producer and account manager at global brand experience agency, Jack Morton’s London office where she leads large activations for brands in tech, automotive and alcohol. Sophie has been at Jack for five years, travelling to Qatar to support the adidas team for the FIFA World Cup, curating Heineken’s Champions League Experience and pivoting EY’s Executive Leadership Summit to virtual during Covid.
Sophie > Trust yourself and take the leap, our worlds are interchangeable in so many ways.
Sophie > There are always new trends and emerging technologies to take note of. The growth of AI with platforms such as Chat GPT and MidJourney are ever evolving, meaning you can learn something new daily with how they can play a part in experiences. I also believe we should look at traditional industries for inspiration, such as theatre and fashion, where they apply new technology in traditional ways, such as the Coperni spray on dress that debuted at Paris Fashion Week.
Sophie > That all departments have equal weight. Technical is just as important as creative, as without them it’s close to impossible to bring a vision to life. It’s easy to forget the role each department plays within a large agency, and they all deserve the same level of respect because without each contribution, the finished product doesn’t exist.
Sophie > At Jack, we are always reminded that you can bring your authentic self to work. Having been part of the DEI&B initiative when it began, I’m proud to say that we are able to provide a safe space for everyone when they come to work. In addition, we continue to challenge ourselves to be more inclusive and search for talent in fields that aren’t aware of our industry, to continue to create a more diverse workplace.
Sophie > Being a woman of colour, I am constantly reminded that only a handful of people look like me in the industry and that needs to change. People from all backgrounds can shape the way we look at briefs, execute experiences and challenge the norm. Without it, we won’t evolve as a community.
Sophie > The two feed into one another at specific points in the production cycle, especially as the majority of clients want social media to be an important element of any experience or event. However, for the most part, I think they are very separate work streams.
Sophie > Learning and development is important at Jack. We have several different approaches and initiatives. Mentoring schemes, monthly seminars, 1:1’s and weekly team meetings with different departments to learn and develop.
Sophie > With the ever-changing world it’s hard to stay up to speed. I think integration is key, making sure new people to the industry sit with those who have a wealth of experience and just chat. In my eyes, you can learn more through conversation than a PowerPoint!
Sophie > Being personable, respectful, and willing to learn.view more - PeopleJack Morton UK, Wed, 26 Apr 2023 09:31:34 GMT