Producer Matthew Forrest Launches Cloud Forest Production Company

Emmy-winning producer Matthew Forrest has launched Cloud Forest, a Los Angeles-based video production company specialising in commercials and branded content, with additional capabilities in emerging formats like AI and VR. With a client-first approach and precision production operations, the company's mantra is: "Where your vision meets our production precision." Cloud Forest will serve brands, agencies and networks with a unique blend of creativity and operational efficiency.

Matthew brings over 20 years of experience to Cloud Forest, having overseen some of the industry's most recognised projects. His portfolio includes producing commercial content for Square, Aveeno, and Lyft, branded content series for KitchenAid, Pizza Hut, and Verizon, and high-profile projects like Mariah Carey's 'Keys of Christmas'. He earned his Emmy Award at Endemol Shine, producing Life VR's 'Capturing Everest'.

Cloud Forest's talent roster currently features some of Matthew's long-time collaborators, including commercial directors Ben Pluimer, Michael Belcher, Clyde Bessey, Christopher Louie and Kevin K. Shah; director/photographer Shawn Corrigan; photographers Gabriela Oltean and Will Deleon; and creative directors, Natalie Perry and Drew Grossman. The studio's strength lies in curating the right team and accurately defining the necessary resources - budget, roles, and technology - allowing every project to meet its creative and business goals.

"Leveraging my varied experiences in both traditional and digital formats, I'm excited to create content across a wide array of platforms with the partners I admire," said Matthew. "Our focus is on delivering excellence in commercials and branded content, while also offering cutting-edge solutions in AI and VR when appropriate for our clients' needs."

This approach has earned praise from industry professionals such as Bob Partridge, GCD at Amazon. "Matthew excels at running a tight ship and ensuring I had the right resources to stay focused on the creative and deliver excellence. I look forward to collaborating with him again under this new venture.”

Known for his honest, collaborative and value-driven approach, Matthew Forrest continues to push creative and technical boundaries through Cloud Forest, remaining a trusted resource for brands, agencies and networks seeking to create impactful content across various formats.