Priority from O2 Transforms the Start of the Week with 'Blue Mondays'

Virgin Media O2 is giving customers something to smile about at the start of every week with Blue Mondays - a brand-new Priority from O2 initiative, designed to thank customers for their loyalty.

Marking a significant refresh of the Priority programme, Blue Mondays is a renewed commitment to bringing joy to customers’ everyday lives via millions of exclusive rewards, prizes, and experiences every single Monday – from Tony’s Chocolonely bars to holidays worth thousands of pounds and so much more.

As part of the Blue Mondays line-up, O2 is introducing Get on the plane with Priority, a new offering for summer 2025 that will see one hundred Priority members receive a £300 voucher, redeemable against a holiday on lastminute.com, every Monday until 30th June. The voucher must be redeemed within a 48-hour window, encouraging members to embrace their spontaneous side and enjoy life’s greatest moments. The 48-hour window is also a nod to O2’s famous Priority Tickets pre-sale offering, which sells over a million concert tickets to fans every year.

To launch the reward and highlight the incredible experiences available via Priority, O2 is taking a handful of lucky customers on the trip of a lifetime at the end of April. Customers will be treated to a surprise weekend away and won’t know where they’re going or what they’ll be doing until they take the plunge and get on the plane – a true embodiment of O2’s newly launched ‘Essential for living’ brand platform.

Other Blue Mondays exclusives include elevated ‘Monday only’ rewards – such as two cinema tickets at Vue for £6 or 4 for £12, allowing Priority members to save even more money on Mondays than usual via the app (the reward is available on other days of the week at 2 for £9 or 4 for £18).

The new Priority initiative comes as research1 from Virgin Media O2 reveals that 66% of Brits don’t treat themselves often as they can’t afford to at the moment, and 62% wish they were more spontaneous. Blue Mondays will therefore serve to both thank customers for being with O2 and Virgin Media and to help members get that bit extra out of life.

Lisa Johnstone, director, priority, loyalty and reward at Virgin Media O2, commented, “At Virgin Media O2, customers are at the heart of everything we do, and we’re constantly finding new ways to make being a customer more rewarding.

“Priority has always been a loyalty trailblazer, and we’re continuing to innovate with initiatives like Blue Mondays — our way of showing appreciation and putting customers first. By investing in new experiences and enhanced rewards, we’re saying thank you in a way that truly matters – helping our customers enjoy the everyday alongside life’s most special moments, while getting even more value from being part of the Virgin Media O2 family.”

The rewards don’t stop there. O2 customers can also enjoy access to premium mobile initiatives including inclusive EU roaming as standard up to 25GB, meaning they can travel abroad via Get on the plane with Priority and use their phone while in Europe just like they would at home.

All O2 and Virgin Media broadband customers can join Priority for free - they simply need to head to the Priority app every Monday to enjoy unmissable rewards and experiences.

To learn more about Blue Mondays, visit the Priority app or click here.