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Primo Helps Aussies Make Great Tasting Meals in Newly Launched Campaign via Ogilvy Sydney

14/02/2018
Advertising Agency
Sydney, Australia
47
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The TVC goes live this week and is the first instalment in a series and is supported by digital, social and OOH

Australia's largest manufacturer of ham, bacon, salami and deli meats Primo has launched a new campaign this week via Ogilvy Sydney.

Utilising a collection of charming characters and simple dishes, the campaign demonstrates how easy it is to make satisfying meals with Primo's ingredients, using the tagline 'Now that's Primo'.

Screen Shot 2018-02-09 at 12.50.05 pm.jpg

Says Jenny Mak, newly promoted creative director, Ogilvy Sydney: "By using a voice-over that romanticises the action, this campaign reminds everyday Aussies that they don't need to be master chefs to create fantastic meals."
 
Says Mak: "I'm excited about the opportunity to spearhead the creative direction for such a great client going forward."

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