Primo Content Welcomes Director Mario Clement

Mario Clement, a Berlin-based director with a diverse German-Brazilian background, is known for his dramatic and romantic storytelling that breathes life into the smallest moments and subtle gestures. With a portfolio of work that includes top international brands such as BMW, Audi, Adidas, Nike, Oakley, RedBull, and Volkswagen, Mario has crafted a reputation for producing captivating and unforgettable content.

In addition to his commercial work, he has also applied his signature cinematic storytelling and sophisticated visual approach to music videos, working with a spectrum of artists from German sensations like Lena and Casper to international A-listers like David Guetta and James Arthur.

Mario's keen sense for casting, styling, and production design, coupled with his passion for powerful performances and advanced cinematography, underscores his mastery of the craft, honed through his early career as a (ghost) writer and producer in music videos and commercial film. His educational background, a Masters degree in Communication & Design, further bolsters his skillset.

His creative repertoire also extends to intimate documentaries and portrait films, each marked by a refined cinematic visual approach. As testament to his dedication to innovative storytelling, Mario recently served as the creative director for CHAPTR, a German startup focused on harnessing artificial intelligence for creative expression in synthetic media, a role that saw him immersing himself in the field for six months.

Currently, Mario is channeling his storytelling passion into writing his debut feature film script. Despite being based in Berlin, his influence and work extend internationally, marking him as a dynamic figure in the world of film and visual media.

Nico Perez Veiga said, “With Mario’s arrival we’ll continue to expand the range of directors we can offer to our clients. Mario has a modern and unique point of view. He combines classic storytelling with technology creating powerful and big films for important clients. He also has this mix of experience and freshness which makes him an attractive storyteller. We hope to start working in some interesting narrative projects with him adding his technical eye.”

Mario Clement said, "Joining PRIMO feels personal – like a homecoming I've been waiting for, a chance to embrace my South American roots. Here's to finding new friends and to our cinematic journey ahead!“