Director Reuben Dangoor's new video for Diplo combines strong vfx that works seamlessly in time with the beat. It features multiples of girls shaking their stuff; these are repeated infinitesimally against a background of 80’s sunset colours. The layers build culminating in a kaleidoscopic climax. The single coincides with the launch of Diplo’s You Tube Channel.
Reuben has been working with Etta Bond and Raf Riley signed to Odd Child for their last two releases – Boring Bitches and Resolve - and he also did the artwork for Labrinth’s Atomic EP released at the end of last year.
Director: Reuben Dangoor
VFX/co-director: Gabriel Ayache
Wardrobe: Jessica Mae & Marika Ames
Prod Co: Pretzel Films
Commissioner: Diplo