Prestigious Global Prize Awarded To Immediacy

An international competition celebrating innovation in modern media has recognised South Melbourne production company, Immediacy, for a stunning four-and-a-half minute video created for client, Siemens.

 

The film, 'Picture a Sustainable Future', was awarded an Intermedia-globe Silver Award at the

WorldMediaFestival in Hamburg, Germany.

 

Immediacy’s brief was to capture the Siemens’ company-wide commitment to a sustainable

future in a short film that would act as a key internal communications tool and to open major

presentations with external stakeholders.

 

“At each level of its global business, this philosophy underpins every project Siemens

undertakes,” explains Linda Marshall, Principal, Immediacy. “The key underlying message for

this video was to compel people to act and to realise that a sustainable future starts now.”

 

Immediacy determined that a magazine-style format, featuring interviews with key staff intercut

with environmental and economic experts, would evoke an immediate and emotional response.

 

The 'Picture a Sustainable Future' campaign was developed by Siemens to demonstrate that

innovation is its lifeblood, and the company’s mission is to create solutions that solve both the

pressing environmental issues of today and the potential challenges of tomorrow.

 

“The video provides an insight into the spirit of innovation that lives in our organisation, our

employees are empowered to bring sustainability to life in a way that is meaningful to them and

our customers,” says Belinda White, Public Relations Manager, Siemens Australia.

 

“We determined a futuristic yet personable video style to evoke an inspirational response from

the viewer, leaving people with the knowledge that Siemens as thought leaders are developing

the technology that will create a sustainable future for all Australians,” she adds.

 

“Immediacy more than met the brief and they truly demonstrated their technical and creative

expertise. The video’s reception has been overwhelmingly positive both internally and externally

and we are proud to jointly win this prestigious international award.”

 

The WorldMediaFestival was founded in 2000 and has quickly risen to become one of the

premier events in the production business, celebrating global excellence in corporate film,

television, web, web TV and print production.

 

Immediacy is an independent Australian production company, working for government and

business clients, achieving high profile acclaim for its work on the world stage.

 

“We’ve won several prestigious awards in the past few years,” says Linda Marshall. “As

audiences become increasingly sophisticated, Immediacy’s role is to help our clients hit the

mark with clear messaging and high quality production values.”

 

“Our job is to truly collaborate to make memorable and authentic productions. Winning awards

like this is an added bonus for us and our clients, and we’re all very proud to be recognised.”

 

Click the link to view the work http://bit.ly/MuwHRV