Acura Matches Every Personality for ADX Launch

Acura has introduced a new high-energy campaign to launch the Acura brand’s first-ever gateway premium SUV. The 'Crafted to Match Your Energy' campaign is led by a sixty-second spot from MullenLowe US that delivers a captivating and visually striking narrative, marking the television debut of the all-new ADX as it arrives to Acura dealerships nationwide.

“The 2025 Acura ADX sets a new standard for gateway SUVs, much in the way these forward-thinking artists we have partnered with are disrupting the art establishment,” said Hundy Liu, manager, Acura Marketing. “It was amazing to collaborate on this visually stunning Acura campaign that celebrates independent artists and speaks to the spirit of innovation our customers will experience when they get behind the wheel of the Acura ADX.”

Set to the soundtrack by Australian singer and songwriter Kito’s, 'Take Your Vibes and Go,' the ADX campaign features the creative signatures of five up-and-coming multidisciplinary artists, from stop-motion animation to murals and digital design, each as compelling as they are distinct, and all showcasing the versatile and bold personality of Acura’s newest SUV.

As it moves through artistic landscapes, the creative showcases just how exhilarating it is to be behind the wheel of the new ADX, with its dynamic styling and turbocharged performance. With a host of innovative and high-tech interior features, the new Acura compact SUV for new and first-time premium buyers boasts available features such as an immersive Bang & Olufsen premium sound system, a panoramic moonroof that enhances the journey with breath taking views and Google built-in connectivity for an effortless digital experience.

'Crafted to Match Your Energy' marks the culmination of an Acura artist partnership that began at SCOPE Miami Beach, followed by the 2025 Sundance Film Festival where Acura has a longstanding presence.

Meet the Artists at the Heart of 'Crafted to Match Your Energy':

Dalkhafine’s World of Fun: Living between Paris and Montreal, multidisciplinary artist Dalkhafine had her playful, character-driven pop illustrations on full display in partnership with Acura at the SCOPE Miami Art Show in late 2024, drawing viewers into her dreamlike world. Dalkhafine’s mural art from SCOPE is featured in the new ADX campaign and underscores the premium technologies found in ADX.

Ambriz Brothers World of Adventure: Arturo and Rodolfo Ambriz are brothers who create amazing stop motion visuals from their studio in Mexico City. They recently partnered with Acura on a whimsical, winter-themed art installation that debuted at the 2025 Sundance Film Festival. Their artwork featured in the campaign spotlights the advanced all-wheel drive system, available on all ADX grades, to improve handling performance.

Antoni Tudisco’s World of Sound: Antoni Tudisco is an award-winning 3D artist and creative director, renowned for his surrealist imagery and dreamy visuals. Tudisco, an Italian/Filipino artist based in Germany, brings his visionary style to the new spot, highlighting the 15-speaker Bang & Olufsen premium audio system designed exclusively for ADX to elevate the in-vehicle audio experience.

Xander Opiyo’s World of Performance: Xander Opiyo is a multimedia artist from Bear, Delaware who creates dynamic and tactile work across collage, photography, design and animation. In this campaign, he highlights the turbocharged 1.5-liter VTEC engine that powers the fun-to-drive ADX.

Crystal Cashmere’s World of Design: Crystal Cashmere is a visual artist and designer who utilises retro hardware systems to create colourful compositions and animations. Cashmere’s art is featured in the campaign to showcase ADX’s dynamic styling and sporty A-Spec Package.

Australian-born, LA-based musician Kito is also featured in the 2025 ADX campaign. A self-taught producer, songwriter and DJ, Kito fuses futuristic sounds with catchy dance hooks. She is a sought-after producer and has collaborated with many well-known artists. Her hit 'Bitter' earned a gold record and surpassed 200 million global streams.

Befitting the splashy new addition to the Acura brand, the campaign will be featured prominently throughout television coverage of the March college basketball championship tournament and across Yahoo Sports – where Acura returns as a sponsor for both the men’s and women’s Yahoo Fantasy Bracket Mayhem games and select Yahoo Sports NCAA Tournament video and written coverage.

The ADX campaign also will air during high-profile sports programming including Premier League Futbol, NBA and IMSA Racing. Across social and digital properties like Spotify, Meta, Reddit, TikTok, YouTube, Goop, Blavity and Vox Media, the ADX campaign also will be seen in high-traffic areas of Los Angeles, New York and Miami through out-of-home media as well as in-cinema in these markets, and on national broadcast television, cable, local TV, local CTV and streaming.