Method & Madness presents a full service production collaboration between Whirlpool and the Premier Lacrosse League’s Maryland Whipsnakes. This action-driven spot “You wear your passion, we’ll care for it,” speaks to super fans everywhere who need to keep their jerseys clean. Whirlpool and PLL have a significant media buy on ESPN for the rest of the season.
“In 2024, the Premier Lacrosse League celebrates the shift of its eight teams to individual home cities. This exciting change to the league has liberated a new wave of fans into the sport to root for their “home” team. We are honoured to kick off this exciting new chapter alongside Whirlpool, in an ad spotlighting them as the founding partner of the Maryland Whipsnakes. Airing all summer long the ESPN family of networks”, stated Premier Lacrosse League creative director Jordan Shiparaski.