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Powerful New Film Urges Football Fans to Help #ClearThePitch of Land Mines

Great Guns UK, 5 months, 3 weeks ago

Great Guns’ James Teh directs poignant new short for Grey for Good & DCA

Powerful New Film Urges Football Fans to Help #ClearThePitch of Land Mines

Today, on International Day of Mine Awareness and Assistance in Mine Action, Great Guns has teamed up with Grey for Good, the philanthropic arm of Grey Group Singapore and with DanChurchAid (DCA) to drive support for creating safer communities in post-conflict zones around the world – communities free of dangerous remnants of war such as land mines, unexploded ammunition and cluster bombs. 

The centerpiece of this effort is a powerful film directed by James Teh. 

We are proud to be a part of this campaign as it tackles a topic often described as one of the most evil problems affecting millions of civilians in over 60 countries around the world. 

To change this, the integrated campaign #ClearThePitch builds an emotional link to one of the world’s biggest sports: football. It’s a universal sport, but due to remnants of war such as land mines, cluster bombs and unexploded ammunition, in large parts of the world playing football on fields can be extremely dangerous. Especially for children.

The film puts this into dramatic perspective. Starting out as what could well be a brand film by one of the big football suppliers, it features balls from around the world. With an iconic song as a soundtrack: the football hymn 'You’ll never walk alone' – sung by supporters in stadiums around the world to back their team – was reinterpreted in a highly emotive acoustic version. Just as the inclined fan is wondering which product this is all about, the film takes an unexpected and disturbing turn: revealing Muhammad Porsa, a child who stepped on a landmine three years ago, asking the audience whether they saw the bomb among the balls. He then points out the cluster-bomblet which actually looks much like a ball – making it clear just how nasty the problem is. 

The core messaging is simple: Help DCA clear the pitch and create safer communities. 

Creative Agency

Creative Director: Antonio Bonifacio

Copywriter: James Dickinson

Art Director: Luis Fabra

Executive Creative Director: Till Hohmann

Executive Producer: (Sr) Brendan Cravitz

Managing Director: Konstantin Popovic

Producer: Lauren Rilley

Creative Agency: Grey Group Singapore (through Grey for Good)

Music and Sound

Music Production: Yessian Music, Native

Composer: Michael Dragovic

Sound Design: Jeff Dittenber

CCO: Brian Yessian

Song: "You’ll Never Walk Alone”

Offline

Edit Company: Cutters

Executive Producer: Timo Otsuki

Producer: Shumpei Negami

Editor: (Supervisor) Ryan Mcguire

Post Production / VFX

Colourist: Ben Conkey, (Assist) Toshiki Kamei

Online Artist: Dr. Yu

Production Company

Production Company: Great Guns

Executive Producer: Laura Gregory

Producer: Mathew Alden

Line Producer: Ann Suthida Sihasavetra

Director: James Teh

DOP: Sinthop Sophon

Production Designer: Nattachai Kitjanawanchai (Nut Art)

Category: Charity , Corporate and social

Genre: Dialogue , Storytelling