Powerade Encourages Athletes to ‘Power Through’

On behalf of Powerade, we are excited to share the new 'Power Through' global campaign supporting the 2012 Olympic Games in London.

 

'Power Through' beautifully dramatizes the moment that unifies amateur and professional athletes alike: the point when they feel they can't go on, when they hit the dreaded 'wall' and need that push to 'Power Through'.

 

The campaign draws its inspiration from the coach, whose belief and motivating voice propel athletes past the breaking point. The coach is a metaphor for Powerade, which rehydrates in those moments of need just as a coach replenishes the spirit with renewed determination.

 

View the spot here: http://lbbonline.com/videos/1305/