POSSIBLE NY's Joe Crump Appointed CEO of Wunderman Thompson NY

Joe Crump has been appointed chief executive officer of Wunderman Thompson New York (headquarters), effective immediately. Joe will be responsible for the overall strategic vision, direction and growth of the agency, including overseeing all client relations, delivery and operations. Joe will also continue to act as the North America region team lead for WPP on the VW account. Joe will report to North America CEO Shane Atchison and be based in New York.

Joe joins Wunderman Thompson from POSSIBLE NY, where he served as the managing director for the past 19 months. At POSSIBLE NY, Joe brought in several new client wins and was a key member of the winning WPP-VW Partnership team for North America. Prior to his stint at POSSIBLE NY, Joe spent 17 years at Razorfish (previously SapientRazorfish and currently Publicis.Sapient), where he held multiple executive positions. In 2014, he founded the agency’s product and service innovation practice. Prior to that role, Joe ran the agency’s strategy & planning group and served as executive creative director. Before Razorfish, Joe was a principal at Doblin Group, a pioneer in the field of design thinking, where he used the methods and tools of the social sciences to create market-leading innovations.

Wunderman Thompson North America CEO Shane said: “We are grateful that Joe will be joining the Wunderman Thompson family. He is a world-class storyteller with a profound interest in emerging technology and culture. The unique lens with which Joe looks at everything around him—coupled with his diverse background—will be a key asset to our client and partner relationships and offer proven leadership for the business and culture of our New York team.”

On his appointment, Joe said: “We’re at an inflection point for the way brands behave in the world -- and for the role that agencies can play in driving that evolution. It’s exciting to work with a team like Wunderman Thompson that has the depth and scale to help brands grow by combining data and technology with world class creative. I am excited to be part of this new agency and to have the opportunity to work with Shane again.”

Secondly, Wunderman Seattle, POSSIBLE Seattle and Cole & Weber are joining forces to become Wunderman Thompson Seattle. Wunderman Seattle, POSSIBLE Seattle and Cole & Weber each have a unique authenticity and culture and by bringing them together they form a new kind of agency. With the combination of these powerhouse brands, Wunderman Thompson Seattle will be a formidable creative force, inspiring growth for clients in the progressive Seattle market. The global POSSIBLE brand will remain a stand-alone brand within the Wunderman Thompson network and will continue to exist for key clients.

Wunderman Seattle managing director Justin Marshall has been appointed to president of Wunderman Thompson Seattle, effective immediately. Justin will oversee all client relations, delivery and growth of the Seattle business and operations. Before Wunderman, Justin was the SVP of emerging services at POSSIBLE, where he was responsible for defining long-term, transformational growth solutions that bridged content, commerce and customer experience. Justin will report to North America CEO Shane Atchison and be based in Seattle.

North America CEO Shane Atchison added: “Seattle has a creative and entrepreneurial spirit that leverages emerging technology to create a unique environment where talent thrives. Wunderman Thompson Seattle combines three brands that each have deep roots in creativity, data and technology to create a new kind of agency that truly stands apart from the rest. I couldn’t be more excited to have Justin lead and guide this powerhouse agency.” 

Justin said: “The Seattle market has its own creative style that I’ve seen marketers embrace. I’m honoured to not only lead but be a part of this new agency that fuels growth, innovation and creative excellence.”