Porter Novelli Unveils Bold New Logo Designed by Global Team Through In-House Competition

Porter Novelli, a leading global strategic communications company, announces the launch of a refreshed brand identity. The identity symbolises the company’s continued transformation and unwavering commitment to innovation, creativity, and impact under the banner of “One PN.”

This effort holds particular significance, as it was developed through an internal companywide design competition. The process invited employees from all global offices to participate. Dozens of individuals and groups put forward ideas, which were presented to all staff for a vote. After careful review by senior leadership and creative experts, the decision was made to pull elements from the top three logo choices and evolve them into one.

The new logo features strong, clean lines, an updated font “full of personality” and a bold pink transformer representing progress and adaptability. “Our new logo is more than just a fresh visual identity,” said Jillian Janaczek, global CEO of Porter Novelli. “It represents the collective vision of our global team, our shared commitment to showing up differently, and our ambition to be a global communications powerhouse.” 

“We wanted the new logo to be a true reflection of who we are and where we are headed,” added Jillian, “and having our employees of all levels design it through a competitive process made it even more special. We’re incredibly proud of our team’s amazing contributions to this process. The new logo is a testament to our people's talent and passion, and it sets the tone for the exciting path ahead.”

For more information about Porter Novelli and to see the new logo, visit here.