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Creative

Pornhub Ditches Christmas Tradition and Launches First Hanukkah Ad

lbbonline.com, 4 months, 1 week ago

Spanish agency Officer & Gentleman gets lit for the Jewish Festival of Lights

Pornhub Ditches Christmas Tradition and Launches First Hanukkah Ad

Hanukkah’s great and all but honestly, for many Jewish people, it can sometimes be hard to get excited about. That’s why this year Pornhub, the world’s largest adult network, is going to give people a whole new reason to rekindle their love affair with the festival of lights: Free Pornhub Premium for all 8 crazy nights of Hanukkah.

In 2015 Pornhub, the world’s largest adult network, began a Christmas tradition of festive campaigns. This year it’s decided to leave behind tradition and focus instead on Hanukkah, the Jewish Festival of Lights, via a campaign created by Madrid agency Officer & Gentleman. 

Each year, on the night of the 25th of Kislev on the Hebrew calendar (this year falling on December 12th) Jews around the world gather together with friends and family to play dreidel, exchange gifts and light the traditional menorah to commemorate the miracle of Hanukkah which took place over 2000 years ago 

According to Pornhub VP Corey Price: “While other brands have already spent millions on their seasonal campaigns, we decided to focus our efforts this year on a different holiday in an attempt to be more inclusive in our advertising.” He adds “We already produced Christmas ads in both 2015 and 2016 so when we realized that no one had created an international ad for Hanukkah in more than 20 years, we thought we’d fill that void and bring some ‘oy! to the world’ by doing something special for the festival of lights.”

See the SFW ad below: 



The completely SFW ad tells the story of a couple celebrating a rather mundane first night of the holiday. As they light the candles on their menorah, they are surprised by the appearance of an extravagant Hanukkah-themed light and sound display put on by their neighbor. To the rhythm of a very heavy metal version of the Jewish classic “Hava Nagila”, this homage to Hanukkah includes a band of Jewish snowmen, flying latkes, a gelt explosion and a culminates with a 20ft tall flame-throwing menorah. Why such a grand celebration? Well, free Pornhub Premium of course.

Officer & Gentleman, the creative agency behind the campaign, explains that the idea for the ad comes from an observation: “Ironically, while Hanukkah is known as ‘The Festival of Lights’, if you walk down any street during the holiday season, you’ll notice that there seem to be amazing displays of lights on all the homes in the neighborhood, except on those celebrating Hanukkah. Since there’s nothing at all religious about dressing up your house with so-called Christmas lights, why is it that Jewish people have never fully embraced this tradition? We thought it’s probably because they didn’t have the motive to get excited enough about Hanukkah to want to dedicate so much time and effort on the endeavor. That is, until Pornhub came along and gave them a new reason to celebrate!” 

Starting Tuesday, December 12th until Wednesday December 20th Pornhub Premium will be free for all. If you are so inclined, go to pornhubpremium.com/hanukkah to sign up for your free 8 day trial.

Client

Brand: Pornhub

Creative Agency

Creative Agency: Officer & Gentleman

Copywriter: Javi Iñiguez de Onzoño, Mónica Gramunt

Art Director: Alex Katz, Daniel Marco Muñoz, Luis Álvarez

Producer: Beto P. F.

Executive Creative Director: Javi Iñiguez de Onzoño, Alex Katz

Strategic Planner: Ainara Aizpuru

Account Director: Alejandro Fata

Production Company

Production Company: Modular

Executive Producer: Lakshmi Aguirre

Director: David Triviño

DOP: Sergio Monjas

Producer: Leticia Melchor

Stylist: Carmen Acosta

Makeup Artist: Ariadna Martín

Production Designer: Enrique Mellado

Post Production / VFX

Post Production Company: Modular

Animation: Daniel Marco Muñoz, Luis Álvarez

VFX: Pedro Márquez

Category: Publications and media , Streaming Services

Genre: Comedy , Digital , In-camera effects