Popeyes Turns on the Heat in First Ever Dating Show

Inspired by their new Smoky Sriracha collection, Popeyes Singapore has launched their first ever dating show titled ‘Spice Up That Love’. In this campaign by Happiness Saigon, daters crank up the heat with spicy questions based on the levels of spiciness of their menu items. 

To celebrate their new Smoky Sriracha collection, Popeyes Singapore is bringing a new flavour to the world of dating shows. ‘Spice Up That Love’ is their first ever dating show where contestants are challenged with three levels of spicy questions mimicking the intensity of three levels of Smoky Sriracha menu items. Just like Popeyes is making their normal menu items spicier with the Smoky Sriracha sauce, their spicy questions are adding some heat to normal conversations. 

This innovative dating show format by creative consultancy agency Happiness Saigon is not only a first for Popeyes, but also a novelty in the fast-food industry. 

“Audiences nowadays want to be entertained. Instead of competing in a saturated market of promoting new menu items, we let Popeyes create their own category: a dating show. The shift from brand to content creator is an important one for Popeyes in 2023”, said Lien Sterkens, head of content at Happiness Saigon. 

‘Spice Up That Love’ succeeds not only in presenting the product in a fun and engaging way, but also building brand love for Popeyes as an entertaining and creative brand. 

So, if you’re dying to know what your partner’s biggest ick is or the most embarrassing thing your blind date ever did to get someone’s attention: head on over to Popeyes Singapore to play Spice Up That Love now.