Popeyes® Brings More Luck through Chicken Discounts in Exchange for Excess Mandarin Oranges

This Lunar New Year, what are you going to do with all your excess mandarin oranges that represents abundance and happiness? Possibly throwing them away again this year? Think again. 

As a symbol of luck and in the spirit of celebrations, it’s customary for people to bring two mandarin oranges when visiting friends' and families' homes. At the end of the season, perhaps people acquire too much ‘luck’ in the form of mandarin oranges, only to find themselves discarding the juicy fruits in the bin. 

This year, Popeyes Singapore is joining in on the festivities by hosting a fun, online activation that gives selected winners the chance to exchange their excess mandarins for Chinese New Year (CNY) exclusive, Prosperously Flavourful Chilli Crab Chicken discounts. 

Through this limited time offering, anyone can experience real instant luck with an instant discount of up to $5 on the limited time offer.

“We are very excited to bring back our limited Chili Crab chicken in Singapore! Combining the delicious flavours of a uniquely Singapore dish with our Cajun chicken heritage, we want to make CNY an extra special occasion for our guests. More importantly, at Popeyes, it’s about creating core memories that will last a lifetime”, shared Rafael Serer, general manager of Popeyes APAC. 

All consumers need to do is take a photo of their excess mandarin oranges, post on social media and tag Popeyes through @popeyessg on Instagram from 23rd January to 15th February 2024. Lucky winners will be contacted privately on Instagram with a discount voucher, to be claimed at the physical store! Terms and conditions apply for the promotion. 

In efforts to boost visibility, Popeyes worked with renowned Singaporean influencers such as @kdarshen, @mightyfoodie, @natashatannnnn and more who were gifted with a mystery kit that led them to redeem their discount vouchers at the stores. 

If your Chinese New Year proves to be abundant and you’ve accumulated excessive lucky mandarin oranges, look no further – Come to Popeyes and you’ll get even luckier! 

Watch the launch video here: Chili Crab Chicken.