Police Departments Give Drivers 'Second Chances' to Raise Awareness for Organ Donation

Casanova//McCann, McCann NY and McCann Canada have launched a new campaign entitled “Second Chances” which gives drivers who commit traffic violations a “second chance” as thanks for being registered organ donors - thus giving fellow citizens a second chance at life. 

Created for Donate Life California, “Second Chances” premiered with three police departments: Fullerton and Placentia, California and the campus of Cal State Fullerton. 

The program launched in April, national Donate Life Month in the U.S. and was also extended to Calgary, Canada, creating a road map for other departments around the world to replicate and implement similar organ donation programs.