senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Poker Players Hold Their Face for Flamin’ Hot's Extra Spicy Competition

03/05/2024
Advertising Agency
Buenos Aires, Argentina
75
Share
International competition from PepsiCo and ISLA awards players who can hold a poker face for the longest

In a category in which every snack brand claims to be the spiciest - specially in Mexico - Isla and Flamin’ Hot took the competition to the next level. 

Introducing: Poker Face by Flamin’ Hot.

Four World- renowned professional poker players: Aaron Been from Nashville, Luisa Morfin and Santiago Nadal, both from Mexico, and Sergio 'Kun' Agüero from Argentina, were challenged to keep a poker face while tasting Flamin’ Hot snacks, known for their high level of spiciness. A grimace, a flinch or any sign of burn, would be enough to disqualify these masters of disguise.  

The event had a live audience and was streamed live on Kun Agüero’s Twitch account @SLAKUN10 to over 4.8 M followers from around the world. The almost two-hours live-stream was also replicated by hundreds of influencers, who reacted, commented and invited people to play at home using the hashtag #PokerFaceFh.  

“We believe in developing this kind of unexpected ideas for Flamin’ Hot, 'hybrid' ideas as we like to call them, which blur the lines between advertising and entertainment, and invite people to watch content they are actually interested in, rather than feeling invaded by paid announcements” said Ariel Serkin, Rodrigo Grau and Mariano Serkin from Isla agency.  

The content was produced by Primo, and directed by Santiago Dulce.

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from ISLA
Poker Face
Flamin Hot
06/05/2024
17
0
Milk
Xtra Flamin' Hot
02/05/2024
11
0
No Ghosts
Doritos
09/04/2024
24
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0