POD LDN Delivers a Sweetened Retouch to Delizza Patisserie Product Shots with Innerspin Marketing

Global post-production company, POD LDN, worked with Innerspin Marketing to refresh existing product shots for Delizza Patisserie, America’s frozen Belgian dessert brand.  

Delizza handed Innerspin Marketing, the Los Angeles-based advertising agency, a brief to shoot new products, and refresh existing shots of its deliciously cream-filled, chocolatey patisserie.  

The agency brought POD LDN onboard to deliver retouching services on 36 product images: a combination of silhouetted product shots, hand-only lifestyle product shots, and styled product shots for continued use across Delizza’s consumer and B2B marketing. The shots will run across social platforms, the Delizza and Poppies Master Baker websites, ads on Frozen & Refrigerated Buyer, and marketing collateral, including brochures and one-sheets, as well as potential use for future trade show items like backdrops and signage. 

The campaign goes live in August and will be used across consumer and B2B marketing channels. POD’s work included retouching the appearance of condensation droplets on the chocolate to maintain a realistic and appetizing appearance, ensuring colour consistency and enhancing the textures of the chocolates and desserts to make them look more inviting and mouthwatering – for example, adding subtle highlights and shadows to emphasize the layers, fillings, and toppings of the desserts. The brief also included balancing sharpness and softness, removing imperfections such as crumbs, adjusting lighting and maintaining a natural look so that the desserts looked delectable but not over-retouched. 

Ensuring that all retouched images aligned with Delizza’s brand aesthetics was crucial. This involved following specific guidelines for the look and feel of the products to ensure that all images fit seamlessly within the brand’s visual identity.

Delizza is known as America’s go-to brand for frozen Belgian desserts, but is not widely known among younger consumers and millennial families. Innerspin Marketing has worked with the brand to increase visibility and drive awareness through appetizing visuals and compelling copy across outdoor campaigns. 

“The POD LDN team loved retouching these gorgeous product images to inspire Americians to purchase Delizza’s range of tempting products,” commented Adrienn Major, founder of POD LDN.  “Working on food and drink requires a different level of attention to detail. The food always needs to look delicious and mouthwatering yet stay realistic, so it’s a hard balance. After the hard work on the shoot with expert food stylists and photographers / DOPs, our job in post is to bring their hard work alive.”

POD has previously worked with Innerspin on a campaign for Sriracha sauce as well as a reel for the agency’s own branding. “Thanks to the Innerspin team for bringing us in on this collaboration, we have loved seeing it come to life,” added Major. “They do such fantastic work for the clients and we are proud to be able to help them on their journey.”

Colin Schur, executive creative director of Innerspin Marketing, said, “Having a comprehensive photo library for a brand like Delizza is essential for inspiring customers with endless ways to enjoy their products. Creating these images requires a dedicated team for art direction and photography. Collaborating with POD LDN was the perfect final step to truly bring these images to life.”